Pharma · Medical Affairs & HEOR
Phase 4 and post-marketing evidence demands measurement-grade data
Real-world adherence data generated from proxy-event sensors carries an interpretive footnote in every analysis. Quantity-level data does not. MyAide produces a measurement record that can be cleanly stratified, modeled, and defended in HEOR analyses, registries, post-authorization safety studies, and label-expansion evidence packages.
The downstream effect on the analysis itself is substantial. Quantity-level data supports clean stratification by adherence quartile, defensible dose-response and exposure-response modeling, and persistence curves built on what patients actually took rather than what a cap opening implied. For evidence packages that go to payers, regulators, or formulary committees, the difference is whether adherence appears as a confounder to be hedged against or as a variable that strengthens the argument.
Use cases
- Oral oncology Phase 4
- DOAC real-world persistence
- Transplant immunosuppression registries
- CNS specialty real-world evidence